Showing posts with label Split-testing. Show all posts
Showing posts with label Split-testing. Show all posts

Thursday, March 15, 2012

Starting Your First A/B or Multivariant Experiment

Google outlines in detail how to design and set up your first Website Optimizer experiment, the different types of testing, and how to interpret experiments' results.  There's also a video walkthrough of the experiment setup, Website Optimizer User Guide which covers much of the same process.