People just want to be heard.
To be seen.
To know that they matter.
They want to be in relation to
real people, not stuffy avatars, or typical cookie cutter scripted videos. ~And that includes on your website!
Here's an idea: how about adding a chat widget to your website so you can engage in real time with new visitors to your site? It's immediate, real life contact. And if you're
not available, there are even some services that can pick up the slack and do the initial chatting on your behalf; gathering vital contact data and questions and forwarding them to you via email for further followup.
For example, when you become aware that someone is perusing your site, a chat could immediately launch:
"Hello! Thank you for visiting my site, it's a pleasure to see you! My name is Annie, may I have your name?
And if it's someone chatting on your behalf, their goal should also be to secure contact info. so you or someone who represents you can followup. For example,
"
Before we proceed, may I have your phone number and email address in case we get disconnected?"
Or,
"The next step would be for me to have one of our team members contact you to answer additional questions and off you additional support. "
You could ask, "Would you like to be contacted?" or "Would you like to be put on a mailing list?" Or even better:
"I'll be happy to send you an information packet (or report, etc) via email."
And finally, to seal the deal and develop rapport and further connection,
"Thank you for contacting me. Please take a moment to watch our informational video here____"
This is a great example of creative lead generation, leading to better ROI (return on investment), and conversions.
Try it out! Lemme know me know what you think! :)
