Microsoft Advertising Accredited Professional exam

Interesting.  Microsoft Advertising adCenter offers a series of video training modules and then a  "Microsoft Advertising Accredited Professional exam" in exchange for official "accreditation".  Courses are organized by category, allowing you to hone your focus based on your personal needs as a Microsoft search advertiser.

Available Course Categories:

Introduction to Microsoft adCenter Getting Started Targeting Tracking Ad Performance

Optimizing Ad Performance Microsoft adCenter Budgeting and Billing Microsoft adCenter Desktop

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How to Improve Your Conversion rate

[By the Microsoft AdCenter]

Are customers buying what your selling? No? If your ads have a good click-through rate (CTR) but their conversion rate is low, it's time to take a hard look at your landing page.
Here's some ideas to help you improve your landing page performance:

• Make it relevant. For each ad, be sure you're sending potential customers to a landing page with content that's relevant to their search keyword. If they don't quickly see what they were expecting, there's a good chance they'll abandon your site. adCenter has a great way to help. It's called dynamic text and it can work wonders by sending customers to