Is it Good? Checklist for Persuasive Landing Pages

After writing a landing page, ask yourself the following questions to see if it passes the test of effective copy:

Does my landing page....

• Have a great headline?
• Tell a good story?
• Offer proof?   (Testimonials/etc)
• Make the benefits of purchase/action clear?
• Create curiosity?
• Anticipate objections/doubts and counter them?

Other Suggestions.

• Be concise
• Use action verbs and colorful adjectives. (People are moved by emotion)
• Educate/inspire. Nobody likes hard-sells. 
• Use a confident & authoritative tone

Model after the best.  Practice.  Develop over time.  Test.

Starting Your First A/B or Multivariant Experiment

Google outlines in detail how to design and set up your first Website Optimizer experiment, the different types of testing, and how to interpret experiments' results.  There's also a video walkthrough of the experiment setup, Website Optimizer User Guide which covers much of the same process.

3 Tools To Design A Landing Page

• Step 1)  Create a simple page using an HTML Editor  (such as kompozer.net)
• Can insert table and cells, and then simply type in content, add photos and links
• Switch to "source" tab to manually modify HTML code
• Opt-in boxes can be made by using a snipped of code from the auto-responder that you decide to use.  (I plan to use
• Step 2)  FTP Client  (such as Filezilla-project.org)
• Upload Kompozer file into Filezilla (your FTP client)
• Filezilla has a split screen: a local site (your computer), and a remote site (
• Step 3)  Connect the Kompozer file to the server space
• Connect to the hosting space (the server space) by entering your domain, username & password in the boxes at the top of the screen.
• Highlight the file (on the left hand side of the screen in the "local" area, right click & "upload"