Showing posts with label PPC. Show all posts
Showing posts with label PPC. Show all posts

Sunday, March 18, 2012

How to Pick A Niche

Confused about what direction to go? Where to start? Here's a quick breakdown based on content from Yaro Starak:

First,
  1. Do Keyword research to find out how many searches are going on
    • Goal: Over 1000 searches a day 
  2. Check  Google search results to see how much competition there is
    • Goal: Less than 10,000 competing pages

Wednesday, February 1, 2012

Paid Per Click (PPC) Tracking

The most important part of a "Pay Per Click" advertising campaign is tracking.  Tracking allows you to course correct, and stay on course. Tracking is achieved through the help of analytics software.

Tracking202/Prosper202, a comprehensive, free platform.  202 has two  versions: hosted, and self-hosted version.  The hosted version is tracking202.com, it's on their servers, so they can see your data, but it doesn't require set-up.   Prosper202 is self-hosted which means you need a domain, hosting, and set-up.  The domain is behind the scenes though - so it can be any address (no one will see it).  The hosting needs mysql 5.1 for 202 to function properly, which is not available everywhere.