Showing posts with label Google Website Optimizer. Show all posts
Showing posts with label Google Website Optimizer. Show all posts

Friday, March 2, 2012

What is Google Website Optimizer?

Google Website Optimizer is a free tool that helps you test and fine-tune campaigns.  It boost conversion rates by removing the guesswork from your landing page designs.

There are two main types of tests, and a third ‘advanced’ test as per a Nickycakes commenter.

1)Standard A/B Test
You split test one url against another. Good for testing 2 different landing pages on one domain.