Powerful Headlines - "Pretend You're Writing to a 12 Year old"

Make it

• Emotional
• Relevant
• Call-to-action
• Benefit to the reader
• Tempt with free stuff
• Exclusive/secret
• Concise

Ideas:

1. "How To"
2. "Here's How"
3. "Learn how to"
4. "Ask a question
5. "What everybody ought to know"  and add a timeline "before July 20"... "before purchasing.."
6. List & Numbers
7. "Attention/Warning/Wanted"

Added Twists for Interest
"The true story of..."  "The 10 commandments of....."  "___& the 7 deadly sins"  "The 50 crucial secrets you need to know"   "The 7 effective habits"  "3 reasons why shouldn't buy"  "Top 10 ways to lower your phone bill"      (Using odd numbers increases memorability)

Examples of Memorable Headlines

• MEN WANTED for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful.  Honor and recongnition in case of success."  Ernest Shackleton
• They laughed when I sat down at the piano, but when i started to play...
• WANTED: SALES SPEAKERS  Are you ready to flex your sales muscle while earning generous commissions?
• Property Owners: 5 things you need to know before you buy inner city apartments.
• Single Men: Are you tired of spending New Year's Eve alone?