What are the most effective SEO tactics?

By Jeff McNeill, Publisher in Southeast Asia

• Register the website and sitemap.xml with Google Webmaster, Yahoo Webmaster, Bing Webmaster
• Use a content management system that will allow you to manage the On-Page SEO components including Meta Title, Meta Description, H1, and several H2s per page, as well as Link anchor text and Link titles
• Do the on-page SEO mentioned above on every page
• Make sure pages are 400 words or more and also have one or more images with image metadata (alt and title tags)
• Build links to your site, especially to internal pages, not just the home page (where to do this is a challenge, but a diversity of links is recommended (pagerank, types of sites, geographical diversity, etc.)
• Have a URL structure that has keywords
• Get a domain name with target keywords in it
• Use feedburner for the RSS feed and syndicate content (and links) to a Twitter account and Facebook page
• More content, regular content on the site, either in pages or posts (blog posts/news), but better for both
• Videos embedded and Video Sitemap submission to Google