Google Website Optimizer is a free tool that helps you test and fine-tune campaigns. It boost conversion rates by removing the guesswork from your landing page designs.
There are two main types of tests, and a third ‘advanced’ test as per a Nickycakes commenter.
1)Standard A/B Test
You split test one url against another. Good for testing 2 different landing pages on one domain.
2)Multivariate Test
You test one url, but you have variable blocks in the page, which you can have any number of variations in. You basically just pick a HTML block in your page and wrap it in a special tag. Then you add all your variations in the Google control panel. This is a good type of test if you want to test finer details, such as headlines, or different coloured call to action buttons. You also get the added bonus that your ‘Goal’ page can be on another domain, unlike with the A/B test.
3)Advanced A/B test
This one is just a mix of the 2. It uses the control panel wizard of a mulitvariate test, but you can split test different URLS like the A/B test. This means you get the best of both worlds and can test an unlimited number of different landing pages, and you can have your ‘goal’ page on another domain, eg a secure server cart or something.
There are two main types of tests, and a third ‘advanced’ test as per a Nickycakes commenter.
1)Standard A/B Test
You split test one url against another. Good for testing 2 different landing pages on one domain.
2)Multivariate Test
You test one url, but you have variable blocks in the page, which you can have any number of variations in. You basically just pick a HTML block in your page and wrap it in a special tag. Then you add all your variations in the Google control panel. This is a good type of test if you want to test finer details, such as headlines, or different coloured call to action buttons. You also get the added bonus that your ‘Goal’ page can be on another domain, unlike with the A/B test.
3)Advanced A/B test
This one is just a mix of the 2. It uses the control panel wizard of a mulitvariate test, but you can split test different URLS like the A/B test. This means you get the best of both worlds and can test an unlimited number of different landing pages, and you can have your ‘goal’ page on another domain, eg a secure server cart or something.
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