Is it Good? Checklist for Persuasive Landing Pages

After writing a landing page, ask yourself the following questions to see if it passes the test of effective copy:

Does my landing page....

• Have a great headline?
• Tell a good story?
• Offer proof?   (Testimonials/etc)
• Make the benefits of purchase/action clear?
• Create curiosity?
• Anticipate objections/doubts and counter them?

Other Suggestions.

• Be concise
• Use action verbs and colorful adjectives. (People are moved by emotion)
• Educate/inspire. Nobody likes hard-sells. 
• Use a confident & authoritative tone

Model after the best.  Practice.  Develop over time.  Test.