The most important part of a "Pay Per Click" advertising campaign is tracking. Tracking allows you to course correct, and stay on course. Tracking is achieved through the help of analytics software.
Tracking202/Prosper202, a comprehensive, free platform. 202 has two versions: hosted, and self-hosted version. The hosted version is tracking202.com, it's on their servers, so they can see your data, but it doesn't require set-up. Prosper202 is self-hosted which means you need a domain, hosting, and set-up. The domain is behind the scenes though - so it can be any address (no one will see it). The hosting needs mysql 5.1 for 202 to function properly, which is not available everywhere.
Tracking202/Prosper202, a comprehensive, free platform. 202 has two versions: hosted, and self-hosted version. The hosted version is tracking202.com, it's on their servers, so they can see your data, but it doesn't require set-up. Prosper202 is self-hosted which means you need a domain, hosting, and set-up. The domain is behind the scenes though - so it can be any address (no one will see it). The hosting needs mysql 5.1 for 202 to function properly, which is not available everywhere.
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