Affiliate Marketing Terms

NOTE TO SELF: LEARN THESE, K?

From:  Google Affiliate Network publisher glossary:
Cost-per-action (CPA)
With cost-per-action (CPA) advertising, advertisers only pay when someone makes a purchase or completes an action on their site..

Commission
The payment you get from from advertisers for a qualified transaction. Commission rates, which vary by advertiser, are typically a percentage of sale revenue.

Bounty
A flat fee paid by advertisers to publishers for a qualified action (such as a lead or subscription).

Impression
The number of impressions is the number of times an image ad unit hosted by Google Affiliate Network is displayed. Impressions are not tracked for text ads, or for image ads not served by Google Affiliate Network.

Click
If a user sees an ad on your site and clicks on it to do business with your advertiser, it's recorded in your account as a click. Clicks are counted within a 30-second time period.



Transaction
A transaction is a conversion event that is typically tied to an e-commerce purchase. A transaction occurs when a user completes an action on the advertiser's site, such as buying something.

Action
An action is a conversion event that is typically tied to the completion of an application, sign-up, or other process. An action occurs when a user completes an action on the advertiser site, such as filling out a lead form, or requesting more information.
Conversion rate
Conversion rate is the number of transactions or actions divided by the number of clicks. Your conversion rate is a strong indicator of your capability to successfully drive transactions or actions for an advertiser's affiliate program.

Earnings per Click (EPC)
Total amount paid to all of an advertiser's publishers divided by the total clicks over the same period. (Values are multiplied by 100 for display purposes).

Publisher Classifications
Descriptive categories for publishers. (e.g. Loyalty & Rewards, Shopping & Promotions, Community & Content, and Search Specialists).

Very Important Publishers (VIP)
Publishers who achieve the highest standards of sustainable revenues, response time, complaint behavior and transparent online business activities.

Rising Stars
Publishers who met high standards of quality, transparency and growth.

Links tab
Section of the platform where you can get or create tracking links.

Publisher-specific links
A feature that allows you to build advertiser-specific links

Lock Down
The accounting process and number of days advertisers have to cancel or adjust orders.

URL Parameters
Additional parameters appended to every clickthrough. (Ex: Member ID