Notes from his presentation: (in the first person)
Back in the day in advertising, newspapers learned to copyright for sales because you had to write a headline, bodytext, people who sold things learned how to do copywriting, then radio, had to make a script, voiceovers, tell a story, get a spokesperson and industry involved - the internet combines all: video, audio in script, text
Back in the day a locomotive was used to deliver, then stage coaches which would do local deliver. Later plane, truck - and now with internet can do it faster - download a product immediately
What I do to make money:
- I build sites that create value, I place ads on them, and then I buy ads to send people there
- I exploit peoples passions for profit
- What's extremely profitable now?
- Dating, Losing Weight, Making money on-line, Religion: (Thousands of of deities that all promise magical things when you dies, Catholic church is the richest business in the world - has more money then the US government in terms of land they own and money they receive. If they're wrong, you can't get you're money back, no refunds/exchanges/returns. Perfect business model that exploits people passion for profit.)
- Successful people are willing to do what other people are not: work harder than others, morally/legally/ethical pioneers with balls. Examples: Willing to do what others weren't:
- Bill Gates: Started by solding DOS to IBM before ever writing a word of code, willing to do what others weren't, will be remembered as philanthropist, brilliant guy
- Steve Jobs: Started by ripping off Xerox, stole the code, made the Mac OS, will be remembered as greatest technical people of our time
- Affiliate Nexus Tax: politicians don't understand affiliate marketing, but know there's allot of money
- FTC: Crappy products are screwing it up for everyone, "Mom who bought make money online and got upsold 20,000 people" - but not common, and destroys the industries credibility
- Digital Point Forum: Started as Noob, then started helping people
- Mario: started asking him whether celebrity stuff might be profitable: turned out to be Perez Hilton
- Gary Vanderchuck: started asking him about doing his own thing
- His story: was on unemployment, overweight, fell into it became a millionaire
- John Chow: an anomly, write a blog, "I write money online by telling people I make money online", an example of people who do things that are willig to do things that others arent,
- Recent brilliant tactic of John's: (One that others won't do because they're afraid to make money)... Tells them "sign up for a blog throw my sponsor (hostgaor) & I'll set up your blog, give you the same plugin tools that I use to make $40,000 a month), he's one of the top affiliates for hostgator. then he pays someone else five bucks to actually do it.....sounds cheesy but its briliant...
- GoogleAdwords: When it came out i did allot of things, can make an arrow with bold keywords that worked well, i posted about it, people warned me that i would get banned,
- Did other things that others wouldn't do: I used foreign characters to insert stuff i shouldnt and bid on trademarks, etc.. .Very profitable... Never was banned.
- When Microsoft came-out with advertising platform: made 30 accounts, bought a cnet database, pushed boundaries, RESULT: Microsoft made him a consultant
- Facebook: added Russian bride, other sketchy things, everyone said he'd get shut down, RESULT: FB hired him as consultant as affiliate adviser, FB didn't understand it
- Used creative ways to get users :Paid netzero payments which was crazy(1st of month paid for previous 30 days of revenue), floating millions of dollars because ebay didn't pay him until 90 days later
- Would deposit $5 into account of people if just signed up and implemented auction ads on their website, (minimum payment was $10)....
- Looked for leaders in the space like John Chow, I'll pay you 10% more than others (TechCrunch/Mashable) then others would too...
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