What is Squidoo?

"If you are new to Internet Marketing, I HIGHLY recommend starting with Squidoo.  With Squidoo, you can receive feedback and see RESULTS very, very quickly.  Learning how to make high-quality, profit-producing lenses can get money in the bank that much faster.  I don't care if you don't know the first thing about making a web site... you WILL learn how to make a proper Squidoo page with this system."

I've never heard of Squidoo before today; but apparently it's a user-generated website that allows "lensmasters" to have web space to discuss 35 different "lenses".



Huh? 


I don't know. Don't ask me!   But apparently Seth Godin started it so it can be bad.  (He rocks).  Per Seth,  lenses"[focus] light and [show] us what we need to see."   They're like blog posts, though on a single subject.

Still don't totally get it. 

Per Squidoo, being a lensmaster will increase increase your traffic, get you on the first page of Google Search, earn you affiliate cash, dramatically increase your list, AND last but not least, earn you payouts directly from Squidoo
  
Ok getting interesting.

The site also generates revenue from affiliate links and shares 50% with their lensmasters.
Written up by CNN, The New York Times, MSNBC, and The Washington Post.

Really?  Where have I been?

Have you heard of it?  Used it?   I need to know more.    

Per Wikipedia, comparable sites include:

• HubPages is a web publishing company with a similar business model
• Knol, a competitor run by Google
• Zujava is a publishing site with similar features and a revenue sharing model.
• SirGo, a relatively new competitor that seems to be quickly gaining ground

All which are also completely unknown to me...  #sigh... One step at a time...   I'll definitely be checking this Squidoo thang soon....