What is a Squeeze Page?

A "SQUEEZE PAGE" is a single, simple web page created by internet marketers with the sole purpose of capturing information and creating an"EMAIL LIST" for follow-up marketing.  There NO exits, no hyperlinks to prevent the visitor from distraction.  Thus, a visitor has two option, register to receive further information, or leave the site.

A "SQUEEZE PAGE" spells out who you are, what you're offering, and why folks should be interested.   It also should allay folks' fears of spam through specifying your privacy policy. Email subscribers self-select themselves and inasmuch have identified themselves as bonified INTERESTED.  With that interest, your probability of "success" increases.

COMMON ELEMENTS OF A "SQUEEZE PAGE:

• Success stories 
• Relatable anectodes 
• Color psychology
• Catchy sales copy 
• Keyword rich text placed with SEO in mind
• Audio and video

"COPYWRITING TECHNIQUES" INCLUDE:

• Headlines 
• Bullets
• "Teaser" copy
• Deadlines
• Testimonials
• "Scarcity"
• Offers of incentives in exchange for contact information.

THE BENEFITS OF AN "EMAIL LIST"An email list is the gateway.  It provides an opportunity for:

• Continued contact
• Relationship building
• Offering "sales" messages over time
• Cross-selling other related products 
• The use of an "auto-responder" that sends followup emails & facilitates downloads

 "TIPS"

• Providing information in exchange for an email is an effective method of increasing opt-ins
• Voice & video creates added interest

NOTE: SEO hates Squeeze-pages
In 2011, (Google "Panda" and "Farmer" in February and June) changed their algorithms to rank content less squeeze-pages as "spam". To prevent your squeeze page from being considered "SPAM", it is advisable to increase your quality content, such as in the form of an attached blog.