CPA is the abbreviation for "Cost Per Action" meaning, sales are not required to receive compensation as an affiliate marketer. An "action" could be something as simple as filling out a form with a name, a zip code, an email address. Or perhaps signing up for a trial. Once THE ACTION is completed, the affiliate receives commission that could be from a few cents to hundreds of dollars.
Companies can promote their products and services through CPA offers facilitated by CPA networks and executed by CPA affiliates who can direct target traffic to the offers using a number of methods: email marketing, video marketing, cost-per-click, etc....
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