Friday, March 9, 2012

What Does CPM Mean?

  • CPM is a phrase used in relation to online advertising and marketing related web traffic.   
  • CPM means clicks per thousand impressions. 
  • Where does the M come from?  The M in CPM comes from the Roman numeral system.  (M means 1,000!)
  • CPM shows an affiliate how much money they are making per thousand impressions.  
  • Or, if you own a website, and want to sell an advertisement space on your website, you would typiccaly sell space per thousand impressions. So, if you are charging say $4 CPM and you want to show your ad 10,000 times, then you would charge $40.

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