By Avinash Kaushik
It is surprising how often these "simple" things come up.
"What is the difference between a metric and a key performance indicator (KPI)?"
"What is a dimension in analytics?"
"What is segmentation?"
"Are goals metrics?"
And many more.
There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. So in this short post let's try and see if we can fix this really basic problem.
Definitions and standard perspectives on these terms will be covered in this post:
A standard definition will be provided, but more than that my hope is to solidify your understanding with concrete examples and pictures. Read More
It is surprising how often these "simple" things come up."What is the difference between a metric and a key performance indicator (KPI)?"
"What is a dimension in analytics?"
"What is segmentation?"
"Are goals metrics?"
And many more.
There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. So in this short post let's try and see if we can fix this really basic problem.
Definitions and standard perspectives on these terms will be covered in this post:
A standard definition will be provided, but more than that my hope is to solidify your understanding with concrete examples and pictures. Read More
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